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General Links |
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ABOUT US
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In the wake of the Silent Valley agitation, new insights regarding environment, agriculture, feminism and minority-politics were in the air.
ALTER MEDIA came into being in 1987 from the desire to share and participate in the knowledge raised by such issues.
Attention was then focused on the publishing and distribution of books related to alternate approaches which helped transform the sensibilities of the discerning reader (a section of the reading public) and in consequence, alluring the mainstream publishers.
Alter media could respond to crucial events and discussions in this field, at home and in other states, became a responsible presence and emerged as a prominent network.
Because of uncompromising criticism and support from kindred minds,
Alter media never had to promote irreconcilable material for commercial advantage.
In consequence, it became inevitable to transcend the stages of mere distribution and propagation of such ideas. Praxis follows and now we concentrate on producing, sharing/distributing eco-products, enhancing these at the rural level and finding a creative response and thus reaching the potential user. |
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Altermedia was conceptualised by swaminathan ,
in order to make available rare collection of books on nature and
allied subjects to both the environmentalists and laymen alike.
Born into a non-luxurious family, he was naturally inclined to
serve mankind and all through his life. He actively campaigned
against many destructive proposals that threatened to wipe out our
ecological treasure .
He formed an eco-group "Sahyadri" and dedicated his life to serve nature. His bold stand on
many issues received ample attention from some of the leading social
workers in Kerala. Unfortunately we lost him at a very young age. He
died at the age of 26 owing to a fatal heart attack and an aggravated
asthma that has been troubling him since childhood. |
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